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Why Crypto Asset Management Makes Sense for Newbie Investors NewsPipa

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The cryptocurrency market is a fickle beast. The digital token price rollercoaster has recently seen Bitcoin fall from grace and then rebound almost immediately. This volatility is the result of market manipulation, companies going bankrupt and investors getting hacked. But it’s also exactly what makes crypto attractive to investors looking for high returns. Investing directly in cryptocurrencies can be challenging for most conventional investors due to their complexity, liquidity challenges and volatility risks. Heru Finance, a crypto asset management firm aims to do just that.

Crypto asset management is typically offered as a full or partial service solution that allows investors to gain access to blockchain or crypto assets through various routes. These services can be provided directly by crypto asset management firms or through third party service providers. These firms are responsible for selecting appropriate crypto assets for their clients’ portfolios, tracking and auditing the performance of these assets, helping new investors navigate and understand the crypto space, and providing general support as needed. Traditionally, investors had to manually track and audit their own holdings, meaning they had to stay on top of portfolio composition, performance and changes in holdings.

“Crypto asset management firms can help both new and experienced investors navigate and understand the crypto space. It helps investors gain exposure to this new asset class through the use of various investment strategies such as passively or actively managed funds, baskets and other investment products. For experienced investors, it offers a wide range of useful services including portfolio rebalancing, tax reporting and other important functions that DIY investors cannot handle so easily,” said Prashant Malik, founder and CEO of Heru Finance, who is widely recognized as the inventor of Cassandra. , distributed database used by Netflix, Meta and various global enterprises.

Prashant Malik, Founder and CEO of Heru Finance.

One of the most important functions crypto asset management firms provide is tracking and auditing the holdings in clients’ portfolios. Tracking the holdings in a portfolio can help investors understand how their investments are performing. Another important function that crypto asset management companies provide is asset custody. Crypto assets are designed to be stored on the blockchain, meaning they are not stored or stored by a single entity or organization. Asset preservation refers to the process of ensuring that crypto assets are properly backed up and maintained in an effort to protect them from theft or other unforeseen circumstances. “At Heru Finance, we have taken $20 million worth of crypto insurance to ensure that we will be able to reimburse our investors in the event of a hack,” Malik notes.

Diversification is one of the most important concepts in investing. It refers to the process of spreading risk across a variety of investments such that no single investment poses a major risk to the overall health of the portfolio. Crypto asset management firms can help investors diversify their portfolios by including crypto assets in client portfolios that provide a certain level of diversification. “… and that’s exactly what we do to ensure that our investors are profitable,” Malik said.

The platform has a robust technology stack including a robo-advisor that profiles each investor and matches them with a unique set of investment strategies. The investment team uses HQS (Heru Quant Stack) which processes data points from search, social, meta and content platforms and converts them into actionable trading decisions. There are other technical solutions that the team is working on and plans to go live soon. The platform offers exclusive investment opportunities in hand-picked blockchain and web 3.0 companies that can deliver strong returns.

However, it should be noted that crypto asset management companies do not guarantee any specific returns. “It is important to choose the right wealth management firm and do a comprehensive research before investing your hard-earned money,” adds Malik.

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