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Moazzam Khan quickly rose to fame with sophisticated bridal wear with a classic outlook NewsPipa

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Pakistan’s top designer Moazzam Khan was the creative guru
Behind the label “Rizwan Moazzam”; More than a thousand artisans
And artisans are supporting their families through his establishment

TFD report

KARACHI: Pakistan is the 8th largest exporter of textile products in Asia. It is the fourth largest producer and third largest consumer of cotton. It comprises 46% of the total manufacturing sector and provides employment to 40% of the total labor force. 5% of total textile companies are listed on stock exchanges. There are 423 textile industries operating in the country. Pakistan has a supply base for almost all man-made and natural yarns and fabrics including cotton, rayon and others. This abundance of raw materials is a major advantage for Pakistan as it has beneficial effects on costs and operational lead times.
Over the past few decades, Pakistani fashion designers have used their ingenuity to create unique and modern designs of clothing and enhance Pakistan’s positive image at domestic and international levels. One of them is Moazzam Khan who has achieved a prominent position in the industry in a very short span of time based on his incredible experience, skills and trust. Today his designed clothes have gained national and international fame.
With nearly three decades of experience under his belt, Moazzam Khan is a well-known and reputed name in the fashion community. Working in collaboration since 1993, Moazzam Khan has been the creative-guru behind the label “Rizwan Moazzam”. She parted ways in 2017 to pursue her passion and give her aesthetic sense more room to experiment and play.
Moazzam Khan’s main focus has been bridal wear. From the concept to the actual transformation of the garment, she is actively involved in every step to ensure that the garment comes out exactly as she envisions it.
Khan states that “Fashion design is a sensitive art of applying design, aesthetics, garment construction and natural beauty to clothing and its accessories. It is influenced by culture and various trends, and has changed over time and space. Clothing design means adapting existing designs to perform new functions. Creating modern garments by improving or altering them. The task of garment design is to select styles, colors and materials to meet specific functional requirements. A high-functioning and dedicated team must perform all such tasks”.
Moazzam Khan led a huge team of about 2000 artisans. These hand embroidery workers from different regions of the country are well versed in their craft. Moazzam considers them an important pillar of their organization and strives for their well-being. Special attention is paid to their training to keep up with the demands of modern fashion.
Over the years, Khan realized that in the timeline of his career, there were many skilled artisans and craftsmen, who burned the midnight oil to breathe life into his creations. These artisans who came to him with little, no training or experience have honed their skills over the years and are now masters of their craft. Yet, they could not overcome the poverty and affluent status of their families. Originally from a rural background, their focus was on making a living for their families back home some of whom lacked even the most basic necessities of life.
Keeping these things in mind, Moazzam Khan worked tirelessly with his team to build an organization that not only looked after the interests of these artisans, but also took well-measured and effective steps to ensure that they were able to improve the livelihood of their families. Conditions
“The mission is not only employment but also value addition to life. These artisans work on the various elements of the designer’s creations depending on their strengths, all with handwork and hand embellishment, ensuring that each piece of clothing is handled with utmost love and care. Every stitch is the result of dedicated labor.”
“Our main focus is to provide these artisans with job training by enhancing their existing skills while allowing them to work for their livelihood at the same time. They receive formal guidance from their supervisors and peers and are given tips and tricks to improve their trade. We also realize the fact that these artisans should have all the skills needed to find suitable work elsewhere, when they decide to leave/relocate to be closer to their families, as most cannot afford to bring their families with them. Urban cities due to financial constraints. This has been implemented with the idea of ​​ensuring that these artisans will be able to easily gain gainful employment within the fashion industry, since skilled artisans are always in demand. We care, respect and worship all those who are sincerely associated with us in any form on our meaningful journey, we care about humanity rather than business,” Moazzam Khan told TFD.

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